Eternal is the largest core snowboard shop on the web(no ski companies making snowboards here). Our goal from the very beginning has been to offer all the latest snowboards, outerwear and everything else you could ever need on or off the hill to live the snowboard lifestyle. We opened for business in the fall of 1994 in the San Francisco Bay Area but soon moved the entire business to Reno, NV to be closer to the mountains, We have been going strong ever since. Everyone who works at Eternal is a Snowboarder and thanks to our location, only about a half an hour from Lake Tahoe, CA we all try to ride as much as we can, even though that never seems to be enough. We all ride the products we carry which gives us a huge advantage when recommending products to our customers because we already know what works and why. This allows us to back every product we stock, if its no good we wont sell it. Our retail store at the front of our warehouse. ..