All posts by Eternal Snow

I am the web administrator here at I have been snowboarding for 17 years. I transplanted here to Reno, Nv from Mammoth Lakes, CA.

We Have a Winner!

Well two of them actually. Eternal has been looking for some new talent in a contest that put user videos to vote to find a snowboarder to get sponsored by Eternal. There were two age groups 5-13 and 14-18.

In the 5-13 group the winner is Sam Perrelli Age 13. Sam is a ripper he has been snowboarding for about 7 years now, and he rides at Mt. creek NJ. Sam ended up with 203 votes and a lot of Facebook and Twitter support. Runner up is Dylan Heinstein Age 7. At only 7 Dylan is already killing it. Keep it up Dylan.

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The competition was fierce in the 14-18 group, but in the end Nick Sorenson Age 14 came out on top. Nick was able to pull together 560 votes and a ton of love on Facebook. Nick has been riding for 5 years now at Hyland hills in Minnesota, as well as out in the streets. He is constantly on the hill, and also travels to competitions all across the country. Nick is obviously comfortable in the air cause at 14 years old he already has a double back flip in his bag of tricks. Keep an eye out for Nick this season for sure.

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The runners up in this group had excellent videos as well. Runner’s up were Steve Hoffman Age 16, and Matt Genovese Age 16. They both are defiantly out there pushing it, which is great to see. Keep shredding everyone!

Check out all of the videos on our YouTube Channel.

We want to thank everyone for participating. Thanks to all the athletes for getting together these great edits. And thanks to everyone who voted. Now let’s all Think Snow and have an epic season!

Snowboarder Mag Photo Annual + Eternal

When I opened up the new Snowboarder Magazine Photo Annual, I saw this shot of Andrew Brewer on his Technine snowboard and thought “Hmmmm where have I seen this before?” Andrew Brewer

Oh yeah it is the cover for Eternal’s 2012 Catalog!

Eternal 2012 Cover

Props to E-Stone for an incredible picture. I guess if it is good enough for Eternal it is good enough for Snowboarder Magazine’s Photo Annual.

This is some good timing as Brewer has just made a big jump on Transworld Business’s Exposure Meter, from 155 to 15.

Stay out of the Mall on Black Friday

Black Friday Sale

This Black Friday, Nov 25th skip the mall all together. Don’t stand in long lines at 5:00am. Sleep in a bit and still get that big Black Friday discount at both Eternal locations, Reno and Sparks. EVERYTHING IN STOCK* will be 20% OFF from 8:00am to 1:00pm.

If you really over did it on thanksgiving and just can’t get up, you can still get in on 20% OFF by bringing your used coats for our “Coats for the Cold” coat drive. We have teamed up with the Reno Sparks Corridor Business Association and the Washoe County Sheriff’s Office, in their efforts to bring some much needed warmth to the people in our community who are in need. Bring down a used coat and we will extend the 20% OFF Black Friday discount throughout the weekend*.

* Excludes Closeout Items and Special Promotions. The donation of your coat is your 20% off coupon. Purchase must be made at time of donation. No rain checks on discounts. Discount not available online.