Gobble up good deals
A while back I stumbled across a story on Smithsonian.com – “The Top Ten Important Moments in Snowboarding History”. It’s a pretty interesting read – not many know of the history behind the sport we all love so much. So, I thought it’d be nice to condense it a bit – give you the “Top Five Moments in Snowboard History, as told by EternalSnow.com”.
Christmas Morning, 1965….. Sherman Poppen Invents the Snurfer. Snowboard History Made.
Sherman Poppen is attributed with starting it all – he decided to fix two junk skis together, head out to his backyard, stand on his new creation sideways at the top of a hill, and “surf the snow”. He called this creation “The Snurfer” – for snow surfer – and a sport was born. A couple weeks later he added a rope to the front to aid in turning and help avoid the Snurfer from flying away in a wreck.
Poppen patented the Snurfer “toy” – a 42: x 7” “plank” and licensed it to Brunswick and subsequently Jem for production. Product ramped up, and the modern-day snowboard’s grandfather took off – more than 750,000 of them were sold over the following 15 years. As we all know, the rest is history.
The Battle of the Big Boys – Burton versus Sims, 1978
The late ‘70s saw the birth of two of the main powerhouses in Snowboarding – Burton and Sims. On the East Coast, Jake Burton Carpenter (a.k.a. Jake Burton) moved from Long Island to Londonderry, Vermont, in the 1977-78 winter season and started making and selling a Snurfer knockoff called the “Burton Board”. As a start contrast to today, Burton sold six Burton Boards his first season. Out on the West Coast during the 1978-79 winter season, skateboard icon Tom Sims developed a similar Snurfer replica which became the first Sims snowboard, but was equally unsuccessful.
Both Burton and Sims were willing to stick it out, and their dedication paid off as they became the two main snowboard manufacturers, Burton on the East Coast, Sims out west. Over the next ten years the two brands fought head-to-head to become the big dog by innovating and redesigning their respective “snowboards”, creative and inventive marketing, and quite simply fighting it out. Think political advertisements just before Election Day.
The main difference between the two key figures in the early snowboard industry, and their companies, was the character of the men themselves – Jake Burton was and remains a savvy businessman passionate about snowboarding, while Tom Sims was a surfer/skateboarder/snowboarder that was out to have fun. The outcome of this battle of early snowboard superpowers is Burton’s continuing domination of the snowboard industry, while Sims sold the brand name to Collective Licensing.
Ski Resorts begin the end of outcasting Snowboards, 1984-1990
Through the 1980s, snowboarding and snowboarders across the globe had one major obstacle to face – Where to ride? At the time most ski resorts wouldn’t let the single-plankers on hill. Reasoning for the out casting varied, but was typically attributed to insurance liabilities or simply the desire to keep their skier customers happy and free of the influx of rebellious, young snowboarders.
Significant effort was put into a diplomacy campaign to get resorts to allow snowboards and snowboarders access to the lifts and runs. Some of the early resorts that got on board required “certification tests” while others were persuaded to allow the young snowboarders access. In 1984-85 40 U.S. resorts allowed snowboarders on hill and lift. By the 1990 winter season, that number had jumped to 476. To this day the struggle is still not over, though. Three U.S. resorts continue to refuse snowboarders access.
Dragon on hill!!! Doug Waugh Invents the Pipe Dragon, 1990-92
Where would snowboarding be without freestyle? Well, we’d likely still be riding nearly-flat planks, holding ropes for control, and wearing fluorescent ski suits and pointy mohawk “tuks”. That’s why we simply have to shout out to Doug Waugh and his ingenious invention of the Pipe Dragon.
In the mid-80s a few resorts were making man-made halfpipes, but their quality, smoothness, transitions, size, length, everything about them left much to be desired. Hand-forming the half-pipe shape was incredibly labor intensive and maintaining them was even worse. Most resorts felt it was a waste, and couldn’t be bothered to include this type of feature.
Someone called upon a farmer by the name of Doug Waugh in 1990 to make a machine to aid in building halfpipes. He compiled a few pieces of farm machinery into what would become the first “Pipe Dragon”. Essentially, a resort could amass a large pile of snow, drive this nasty looking fire breathing snow eater through it, and have a smooth, nicely shaped halfpipe. By 1992 the machine was tweaked and modified into a production-ready piece, and basically became a necessity for any resort that wanted a decent halfpipe for their terrain park.
And thus, we have the birth of terrain parks. As the features became easier to create and maintain more and more resorts were building them. As the parks became more common, freestyle skiing and snowboarding became more popular, and began the evolution into the modern day form of snowboarding we all know and love.
The 1998 Winter Olympics – Snowboarding truly goes mainstream
To sum up snowboarding’s Olympic debut, there’s nothing better than Jake Burton’s summation: “Japan just did not go that well. It was kind of a disaster.”
The 1998 Winter Olympics in Nagano, Japan saw the Olympic debut of snowboarding. The result was less than desirable:
- Terje Haakonsen, who proved himself as the best snowboarder in the world at the time and one of the all-time greats, boycotted the Games.
- Ross Rebagliati from Canada took the first Olympic Gold Medal but it was revoked after he tested positive for trace amounts of marijuana. Shortly thereafter it was returned as “pot” was not technically banned at the time.
- Two ladies on the U.S. Snowboard Team refused to wear their team outfits at breakfast in the Olympic Village.
- It was later revealed that the U.S. Olympic Snowboard Team coaches didn’t actually snowboard.
Nonetheless, after a few more Games, snowboarding is one of the most popular sports in the Olympics, boycotts, pot, and uniforms aside.
WIN THE MOST SOUGHT AFTER BOARD IN SNOWBOARDING
ETERNAL SNOW and VOLCOM CLOTHING are giving you the chance to win a Super Limited Edition VOLCOM SNOWBOARD ridden exclusively by Volcom’s Pro and Amateur sponsored riders. This is your chance to get a board for FREE that you can’t buy in any store.
Unless you’re standing next to a Volcom team rider, there’s no chance that you will ever be in the lift line with someone else with this sick board.
Just Buy any piece of Volcom Men’s or Women’s 2010/2011 Outerwear and you will be entered to WIN. Buy a Jacket and Pant and get two chances to win, buy a Jacket and two Pants and get three chances to win, etc. Contest ends Dec. 20th, 2010 Winner announced Jan. 7th, 2011.
Here’s some of Eternal’s customers who cashed in big yesterday during our Balloon POP sale:
Mike Yoelin stoked on saving a few hundred bucks on his new Lib Tech Attack Banana, 686 Limited Edition Signature LV snowboard pants and K2 snowboard boots – all at 25% off during our balloon pop sale at the EternalSnow.com Warehouse Store.
Joe Ladderoute got 20% at the EternalSnow.com Warehouse Store getting kitted up for last night’s The ARENA premiere at the Xtreme bar inside the GSR.
Erik “Sideburns” Burns can’t wait to ride his new Celsius snowboard boots he just got at 15% off at the EternalSnow.com Warehouse Store.
Justin Cutler nabbed 35% off a pair of Lakai Manchester skate shoes at the EternalSnow.com Warehouse Store.
Daniel Lide saved 35% on a complete longboard at the Eternal Boardshop Plumb Store.
Jason Kreuger saved 30% off a pair of Thirtytwo Snowboard Boots at the Eternal Boardshop Plumb Store.
Just found this shout out on the Lift Snowboarding blog:
Glad to see our catalogs are appreciated! Thanks for the kind words Oliver.
I got a little tired of looking at the same thing everyday, and decided to make up some desktop wallpapers and I though’t I’d share them with y’all, cause that’s just how I am.
Here’s the linky:
I made a few versions of each. For the fortunate with uber big, uber widescreen monitors there’s a set for you. Most of us have monitors with either 1440×900 or something similar – that’s what I call “PC Widescreen Resolutions”. And those of you using old school 800×600 nearly square monitors, there’s “Standard Resolution” just for you.
So anyway, check ‘em out, and get some shred on your computer.
Oh, yeah, some teasers:
This weekend – October 15-17 – ALL THREE Eternal locations are having a walk-in-only BALLOON POP SALE!!!
Come in to any of our three stores, pick out anything in the store and pick a balloon, pop it and find your discount inside, anywhere from 5-40% off your purchase. Even all the 2010/11 Snow gear.
Let’s make some noise, and get ready for the coming snowboard season!
Eternal Retail Store locations and times:
New Reno Store!
ETERNAL BOARDSHOP RENO:
235 E. Plumb Ln., Reno, NV, 89506
Corner of Plumb & Virginia at Shoppers Square
Friday: 10 am – 7 pm
Saturday: 10 am – 7 pm
Sunday: 11 am – 5 pm
ETERNAL BOARDSHOP SPANISH SPRINGS:
300 Los Altos Pkwy., Sparks, NV, 89436
Off Pyramid Hwy, East on Los Altos Pkwy
Friday: 10 am – 7 pm
Saturday: 10 am – 6 pm
Sunday: 10 am – 6 pm
ETERNALSNOW.COM WAREHOUSE STORE:
33 E. Freeport Blvd., Sparks, NV, 89431
Between Glendale and Greg near E. McCarran Blvd
Friday: 10 am – 6 pm
Saturday: 11 am – 5 pm