Category Archives: Events

Stay out of the Mall on Black Friday

Posted on by
Reply

This Black Friday, Nov 25th skip the mall all together. Don’t stand in long lines at 5:00am. Sleep in a bit and still get that big Black Friday discount at both Eternal locations, Reno and Sparks. EVERYTHING IN STOCK* will be 20% OFF from 8:00am to 1:00pm.

If you really over did it on thanksgiving and just can’t get up, you can still get in on 20% OFF by bringing your used coats for our “Coats for the Cold” coat drive. We have teamed up with the Reno Sparks Corridor Business Association and the Washoe County Sheriff’s Office, in their efforts to bring some much needed warmth to the people in our community who are in need. Bring down a used coat and we will extend the 20% OFF Black Friday discount throughout the weekend*.

* Excludes Closeout Items and Special Promotions. The donation of your coat is your 20% off coupon. Purchase must be made at time of donation. No rain checks on discounts. Discount not available online.

11% OFF on Friday 11-11-11

Posted on by
1

11% OFF on 11-11-11

It only happens once every one hundred years…. 11-11-11. So we are celebrating by giving you 11% OFF all 2012 in stock gear at either of our retail locations* (Reno or Sparks). Whats better is that every 11th paying customer will get the double down deal of 22% OFF. So circle the calendar for 11-11-11!

*This sale is not available online. In store only.

Brewer: Downtown Throw Down

Posted on by
Reply
Andrew Brewer at SF Downtown Trow Down

Andrew Brewer at SF Downtown Throw Down

Neff, DVS, Technine and of course Eternal Team Rider Andrew Brewer took home the Destroyer Award at Lib Tech’s Downtown Throw Down in San Francisco last weekend.  Congrats Brewer!

Beautiful sunny day for a Throw Down. Brewer is airing out before we all hunker down for a long snowy season.

Premiere #3 in da Books!

Posted on by
Reply

Our third snowboard movie premiere of the year at the Freight House District was wild. Technine and the boys from FODT know how to party. Stars of Familia 2 Andrew Brewer, Jake Devine, Mark Frank Montoya, Dylan Thompson and  Cole Talylor all showed up to mingle and party with the fans.

Everyone is ready to shred

Boreal brought down a box and a rail for all the kids who wanted to show off. We had an Am Jam contest with celebrity judge Andrew Brewer. All of about 30 entries were just happy to drop in and get a quick fix of snowboarding before the season starts. The field was mostly guys but there were two girls representing, and there was even one skier. We definitely had some good riding and some good spills going down. In the end Bryce Salazar won a brand new Banshee Bungee, so he can continue to perfect urban rails.

Rail Jammin

Afterwards, the movies began with Givin “One.” Givin is a new production company Formed by snowboarder Keegan Valaika and Cinematographer Aaron Hooper, their goal is to create snowboard movies for snowboarders, by showing a combination of snowboarding and the snowboarding lifestyle. “One” had a really fun feel in addition to some great riding.

Represent for the ladies

Of course we had to do some product tossin’ and a raffle to hook up all the kids. We even auctioned of Eternal cover boy Andrew Brewer for a date to the highest bidder, which was $70.  Lucky gal!

Autograph session

When it was time for “Familia 2” by Finger On Da Trigger, everyone was amped. This flick was packed with some of the most progressive urban snowboarding ever. Plus this movie features two of Eternal’s heavy hitters, Andrew Brewer and Jake Devine, both of which were on hand to sign autographs.

MFM on the 1's and 2's

We went straight from movie premiere to after party with Kreayshawn headlining the night.

A full house at the Freight House

It was a whirlwind event for sure. I think we are all ready for some real snow to hit. All these premieres have got me amped. Good thing we only have one more to go, the Forum movie “Vacation.” Check out more pictures from the night on our Facebook.

Special thanks go out to Andrew Brewer, Jake Devine, Mark Frank Montoya, Dylan Thompson, Cole Talylor, Sean Sullivan, Johnny Lazz, Zander Blackmon, Joshua Parker, DJ, John Scott, Ryan Reidel and the entire Freight House Crew, Lane Knack, Technine, Nomis, Paul Perez from Skullcandy, Kristian Walters. Most of all we want to thank all everyone who strapped in for the rail jam. For next year we will be thinking bigger and better.

THANKS EVERYONE FOR COMING OUT!!

Rail Jam, Familia 2 and Kreayshawn!

Posted on by
Reply

Alright this is going to be big. Saturday night October 15th Eternal will be putting on our third snowboard movie premiere of the season. Finger On Da Trigger will present “Familia 2,” the highly anticipated follow up to “Familia.” We are extra stoked cause Eternal and Technine snowboards team members Andrew Brewer and Jake Devine both star in this movie. But the movie is only a small piece of what we have planned for you all.

We are going to kick off the night with an armature rail jam open to anyone who wants to throw down. Boreal will be helping us out and they are bringing down one of their expert built rails. It’s a great excuse to dust off your snowboard gear and Febreze out your stinky boots.

After the rail jam there will be an autograph signing, and there will be too many riders on hand to mention. Then the movies will begin with Givin’s movie “One” and then FODT’s “Familia 2.”

Since it is Saturday and we don’t want to go home, Kreayshawn will be playing us some party music all the way until Sunday.

Get your tickets in advance for $10 at either Eternal location (Sparks or Reno). Tickets at the door are $15.

Be there!