Brandon Sorel on Burton AK

Before heading up to Alaska for the first time, I wanted to be prepared with Burton’s most water-resistant gear and went with the AK 2L Cyclic Jacket and AK 2L Stagger Pant.

The Jacket has a smaller fit than expected, so I went a size bigger than I…

Steez'n for a Reason - Snowboarders in the Meadow

6:30 am the mountain was socked in and reports of 40-60 mph gust on the ridge. How the hell do you cancel an event you worked this hard establishing and promoting? It’s the day of the JAM and the features are already loaded on our trailer the…

Skateboard in Downtown Reno - Thirsty Thursday

For the last three weeks Eternal’s very own Dalton Kenney has been organizing a skate session on Thursday’s in Downtown Reno. It has long been a summer tradition for our local skateboard community to meet up and have a friendly game of skate at the “Flat Spot” during…

Pre-Memorial Day Sale!

Memorial Day is the official kick off to summer. So get ready with an extra 20% OFF everything* in the store! This is a perfect time to nab yourself some new boardshorts, shades, or tank tops. This sale is good at all of our locations online and in-store. So…

Heading to Symbiosis?

There is still time to get out to Symbiosis this weekend. This year there are sure to be a ton of good vibes because of the annular eclipse. The eclipse is an event that we will not have this good of an vantage point for another 42 years. As most…